Squarespace and Wix might actually seem easier to get started. Since our DIY solution allows much more choices and control, it might seem more complicated than those. However, our solution offers 100% control! You can edit the resulting HTML, CSS, javascript and even PHP if you want. You will get full access to the generated code through our File Manager. We also offer the full set of features to all users.
In addition, with our solution, the site is generated after new changes and results in pages in plain HTML, CSS and javascript (just a little bit of PHP to handle form submission) that are hosted on our Litespeed servers. This will result in much faster rendering as we don't need to compute the HTML file to send to the browser. This will result in higher speed score on pagespeed/lighthouse and, with full control, you would be able to implement almost all improvements available.
The same reasons will also apply to SEO.
